11.23.2010

Irony via Nissan: Lance Armstrong -- "Discover the science behind legendary performance"

Reading cycling news sites these days is like reading a lurid tabloid newspaper blended with science fiction.

Stories of tainted steaks and the ongoing investigation of Lance Armstrong -- the FDA, WADA, Interpol, and various European agencies are involved -- fill up the online equivalent of many column inches.

Perhaps the proceedings will reach a definite conclusion, or perhaps things will just peter out and nothing conclusive will be proved. But I don't think that Nissan's banner ad from this past summer conveys quite the message that the copywriter intended.

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